Top 8 Unsuccessful Product’s analysis: Why do products fail?

Product in market has to sustain their position not for a while but persistently. Success/Failure of products mainly depends upon its Price, Promotion and Placement. I will show you how big brand’s products were vanished from market because of these three P’s. Let’s have a look at these unsuccessful products. I will start with some innovative products. Have you ever thought of having cold drink for your beloved cat and dog? Don’t be amazed I will introduce this product first.

THIRSTY DOG

This daily pet drink was launched in market in Europe. This was not a cold drink but flavoured water. Water was bottled with flavors such as Crispy Beef and Tangy Fish. Product didn’t impressed pet owners due to its promotion and price. Thirsty Dog got a dismal failure in debut.

                                    

TATA NANO

Nano was a great product for middle class people, but product failed due to promotion based on affordability, instead of its attributes like performance, efficiency.  Also nano was proposed to be an 1 lakh or $2000 car but price was hiked due to input cost. Many incidents on Delhi road of catching rigorous fire made Indians to lose their trust in Nano.

HARLEY-DAVIDSON PERFUME

Have you ever thought of perfume by Harley Davidson? Yes it was launched..! The idea in itself created confusion in the masses. It wasn’t clear if it is meant for bikers who don’t want to smell like bikers, or is it for the people who want to smell like bikers. Also Harley Davidson launched wine coolers, after shave. For brands that inspire strong loyalty, the temptation is to test that loyalty to its limits by stretching the brand into other product categories.

                    

 

MARUTI VERSA

The brand was positioned as "Two luxury cars for the price of one" . The ads talked about twin A/C, comfort and space. Versa was launched with a 1300 cc engine which was the same used in Maruti Esteem.Despite the dream launch, Versa failed to generate volume . The basic issue was the price. Versa was launched with a price of Rs 5.15 lakh for the base model and the top end model costs around Rs 6 lakh. Those enthusiastic customers who flocked the showroom after viewing the ads was shocked by the steep price of Versa. Versa was priced at par with Maruti Esteem and other entry level sedans. 

      

VIRGIN COLA

Virgin cola was launched in competition with Pepsi and Coca Cola. Product was priced 15-25 cents lower than two leading brands, though Coca Cola and Pepsi managed to block Virgin from getting crucial shelf space. You may ask why? Very simple..! Part of problem was distribution which messed up with Virgin Cola.

 

KINETIC AQUILA

Kinetic in collaboration with Hyosung Motors launched Kinetic Aquila, featuring a 250cc, liquid cooled engine, 26 bhp of power at 9000 RPM, and a top speed of 130 kmph. This bike was priced at 1.75 lakhs on road. What a great combination? But due to high price bike couldn’t even existed marketplace. 

RASNA ORANJOLT

Product was from big brand Rasna, so entered all shelves in market drastically. But it needed to be refrigerated 24 hours. . The problem was that Indian retailers tend to switch off their shop refrigerators at night. As a result, Oranjolt faced quality problems and went out of market.

                                                                  

TATA SIERRA

This product failed dismally due to its steep price. Sierra was priced around ₹ 5 lakhs. So brand failed to attract Indian consumer. The Indian market was not ready for such product. Sierra can be said as a brand that came too early.