70% of advertisements of IPL 9 booked

IPL has rocked the entire world with its popularity in all age groups. Indian Premier League will begin its 9^th season in April this year. So every firm wants to reach through advertisements to attract customer. As usual most of advertisement spot of IPL 9 season are booked. The Official broadcaster of IPL is Sony Pictures Network informed that this year 70 % of ad spots are already booked.

Amazon, Vodafone and Oppo mobile phones will be presenter of season 9. Revenue of advertising this year will be around ₹ 1,200 crore. Along with presenter other sponsor are Freecharge, Coca-Cola, Vimal Pan Masala and Tata-sky. It was guessed that Twenty20 World Cup will affect advertising revenue of Sony Pictures Network but instead it seems to be grown in size. 20% increase in viewership in last year has built a confidence in advertising companies to invest in ad spots.

Rohit Gupta, Head of Sony Pictures Network said that they will broadcast separately for new teams Rising Pune Super-giants and Team Rajkot on their new channel Sony ESPN. So, this will also add more to revenue.

Rate of ad spots are touching skies. Season 9 will cost an amount of ₹ 5.25 lakhs for 10-sec onscreen TV spot and for spot buyers it will be ₹ 5.75 lakhs. Streaming in HD will have extra ₹ 1.5 lakhs for 10 seconds. Sony Pictures is expecting 20% growth in revenue. This will be biggest of all IPL seasons held in past.